Win Bigly: Persuasion in a World Where Facts Don't Matter by

ISBN: 0735219737

Author: Adams, Scott

Condition: new

The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankindScott Adams was one of the earliest public figures to predict Donald Trumps election. The mainstream media regarded Trump as a lucky clown, but Adams - best known as the guy who created Dilbert -- recognized a level of persuasion you only see once in a generation. Were hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.The point isnt whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting-the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation-or resisting the tactics of emotional persuasion when theyre used on you.This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trumps tactics with North Korea, the NFL protesters, Congress, and more.