Why We Buy: The Science Of Shopping by Underhill, Paco

ISBN: 0684849135

Author: Underhill, Paco

Condition: new

An expert on shopping behavior and motivation offers a witty analysis of consumers' tastes and habits, explaining why point-of-sale purchases are still the most significant, why Internet shopping will not replace the mall, how hardware stores are adapting to women's needs, and more. 75,000 first printing. Tour.

• Used Book in Good Condition