Designing Brand Identity: An Essential Guide for the Whole B

ISBN: 0470401427

Author: Wheeler, Alina

Condition: new

Praise for previous editions of Designing Brand Identity:An inspiring and powerful toolkit.The MarketerAlina Wheeler provides a practical structure for the brand building process.Al Ries, coauthor, PositioningWheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.Marty Neumeier, author, The Brand GapA valued reference book for all members of the branding team.Communication Arts