The Real Pepsi Challenge: The Inspirational Story of Breakin

ISBN: 0743265718

Author: Capparell, Stephanie

Condition: new

Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who successfully increased the company's post-World War II profits by effectively tapping African-American markets, an endeavor that was fiercely challenged by Jim Crow laws and corporate bigotry. 50,000 first printing.

• Author: Stephanie Capparel | ISBN: 9780743265713 | Hardcover | 349 Pages | January 2007