Strategic Brand Management: Building, Measuring, and Managin

ISBN: 0132664259

Author: Keller, Kevin

Condition: new

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies.

• Used Book in Good Condition