{"product_id":"proofiness-how-youre-being-fooled-by-the-numbers-by-seife","title":"Proofiness: How You're Being Fooled by the Numbers by Seife,","description":"\n        \u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0143120077\u003c\/p\u003e\n        \u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Seife, Charles\u003c\/p\u003e\n        \u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e new\u003c\/p\u003e\n        \u003cp\u003eFrom the author of Zero, comes this \"admirable salvo against quantitative bamboozlement by the media and the government\" (The Boston Globe)In Zero, Charles Seife presented readers with a thrilling account of the strangest number known to humankind. Now he shows readers how the power of skewed metrics-or \"proofiness\"- is being used to alter perception in both amusing and dangerous ways. Proofiness is behind such bizarre stories as a mathematical formula for the perfect butt and sprinters who can run faster than the speed of sound. But proofiness also has a dark side: bogus mathematical formulas used to undermine our democracy-subverting our justice system, fixing elections, and swaying public opinion with lies. By doing the real math, Seife elegantly and good-humoredly scrutinizes our growing obsession with metrics while exposing those who misuse them.\u003c\/p\u003e\n        \u003cul\u003e\u003cli\u003e\u003c\/ul\u003e\n        ","brand":"Miakarts Books","offers":[{"title":"Default Title","offer_id":49678801502448,"sku":"NEW0143120077","price":27.59,"currency_code":"USD","in_stock":false}],"url":"https:\/\/ethereallybeautiful.com\/products\/proofiness-how-youre-being-fooled-by-the-numbers-by-seife","provider":"Ethereally Beautiful","version":"1.0","type":"link"}