Marketing Plan Handbook, The by Marian Burk Wood

ISBN: 0133078353

Author: Marian Burk Wood

Condition: new

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

• Used Book in Good Condition