International Business: The New Realities by Cavusgil, S. Ta

ISBN: 0136090982

Author: Cavusgil, S. Tamer

Condition: new

An innovative and engaging learning system for International Business. Based on the authors collective teaching and working experience-as well as discussions with hundreds of practitioners, students, and faculty-International Business: The New Realities is a complete learning system that seamlessly integrates cases, exercises, and videos. To reflect the major changes that have occurred in the global marketplace-due to the financial crisis, and change in dynamic among international business participants-this edition now includes extensive new and updated material.