{"product_id":"hello-my-name-is-awesome-how-to-create-brand-names-that-st","title":"Hello, My Name Is Awesome: How to Create Brand Names That St","description":"\n        \u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 1626561869\u003c\/p\u003e\n        \u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Watkins, Alexandra\u003c\/p\u003e\n        \u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e new\u003c\/p\u003e\n        \u003cp\u003eEvery year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples-the good, the bad, and the so bad she gave them an award. Alexandra Watkins is not afraid to name names.\u003c\/p\u003e\n        \u003cul\u003e\u003cli\u003e\u003c\/ul\u003e\n        ","brand":"Miakarts Books","offers":[{"title":"Default Title","offer_id":49677998129392,"sku":"NEW1626561869","price":20.41,"currency_code":"USD","in_stock":false}],"url":"https:\/\/ethereallybeautiful.com\/products\/hello-my-name-is-awesome-how-to-create-brand-names-that-st","provider":"Ethereally Beautiful","version":"1.0","type":"link"}