{"product_id":"digital-marketing-and-consumer-engagement-concepts-methodo","title":"Digital Marketing and Consumer Engagement: Concepts, Methodo","description":"\n        \u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 1522551875\u003c\/p\u003e\n        \u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Information Resources Management Association\u003c\/p\u003e\n        \u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e new\u003c\/p\u003e\n        \u003cp\u003eConsumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multivolume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.\u003c\/p\u003e\n        \u003cul\u003e\u003cli\u003e\u003c\/ul\u003e\n        ","brand":"Miakarts Books","offers":[{"title":"Default Title","offer_id":49675319050480,"sku":"NEW1522551875","price":383.87,"currency_code":"USD","in_stock":false}],"url":"https:\/\/ethereallybeautiful.com\/products\/digital-marketing-and-consumer-engagement-concepts-methodo","provider":"Ethereally Beautiful","version":"1.0","type":"link"}