{"product_id":"designing-the-obvious-a-common-sense-approach-to-web-and-mo","title":"Designing the Obvious: A Common Sense Approach to Web and Mo","description":"\n        \u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0321749855\u003c\/p\u003e\n        \u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Hoekman, Robert, Jr.\u003c\/p\u003e\n        \u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e new\u003c\/p\u003e\n        \u003cp\u003eThis second edition of Designing the Obvious explains why and how to design applications that are so easy to use that people attribute their ability to use them effectively to pure common sense.We need to:Make decisions based not on whim, but on strategyBuild only what's absolutely necessaryQuickly turn beginning users into intermediatesPrevent errors when possible and gracefully handle those we cannot preventReduce and refine task flows to make the complex clearDesign not for users, but for their situationsBe persuasive by helping users make decisions that align with their needsIgnore the demands of users and stick to a vision (gasp!)\u003c\/p\u003e\n        \u003cul\u003e\u003cli\u003e\u003c\/ul\u003e\n        ","brand":"Miakarts Books","offers":[{"title":"Default Title","offer_id":49679725265136,"sku":"NEW0321749855","price":57.55,"currency_code":"USD","in_stock":false}],"url":"https:\/\/ethereallybeautiful.com\/products\/designing-the-obvious-a-common-sense-approach-to-web-and-mo","provider":"Ethereally Beautiful","version":"1.0","type":"link"}