Competition Demystified: A Radically Simplified Approach to

ISBN: 1591840570

Author: Greenwald, Bruce

Condition: new

Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. 50,000 first printing.

• Used Book in Good Condition