{"product_id":"communication-planning-an-integrated-approach-sage-series","title":"Communication Planning: An Integrated Approach (SAGE Series","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0761913149\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Devereaux Ferguson, Sherry\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e new\u003c\/p\u003e\u003cp\u003eThe nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents.Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.\u003c\/p\u003e\u003cul\u003e\u003cli\u003eUsed Book in Good Condition\u003c\/li\u003e\u003c\/ul\u003e","brand":"Miakarts Books","offers":[{"title":"Default Title","offer_id":49680674423024,"sku":"NEW0761913149","price":210.45,"currency_code":"USD","in_stock":false}],"url":"https:\/\/ethereallybeautiful.com\/products\/communication-planning-an-integrated-approach-sage-series","provider":"Ethereally Beautiful","version":"1.0","type":"link"}