{"product_id":"change-how-to-make-big-things-happen-by-centola-damon","title":"Change: How to Make Big Things Happen by Centola, Damon","description":"\n        \u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0316457337\u003c\/p\u003e\n        \u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Centola, Damon\u003c\/p\u003e\n        \u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e new\u003c\/p\u003e\n        \u003cp\u003eHow to create the change you want to see in the world using the paradigm-busting ideas in this \"utterly fascinating\" (Adam Grant) big-idea book.Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which \"influencers\" are king, \"sticky\" ideas \"go viral,\" and good behavior is \"nudged\" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same.When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways.Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.\u003c\/p\u003e\n        \u003cul\u003e\u003cli\u003e\u003c\/ul\u003e\n        ","brand":"Miakarts Books","offers":[{"title":"Default Title","offer_id":49679699378416,"sku":"NEW0316457337","price":14.82,"currency_code":"USD","in_stock":false}],"url":"https:\/\/ethereallybeautiful.com\/products\/change-how-to-make-big-things-happen-by-centola-damon","provider":"Ethereally Beautiful","version":"1.0","type":"link"}