{"product_id":"blockchain-loyalty-disrupting-loyalty-and-reinventing-marke","title":"Blockchain Loyalty: Disrupting loyalty and reinventing marke","description":"\n        \u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0648353532\u003c\/p\u003e\n        \u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Unknown\u003c\/p\u003e\n        \u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e new\u003c\/p\u003e\n        \u003cp\u003eBlockchain can be applied to loyalty programs in two main ways. Firstly, instead of traditional points and miles, loyalty programs can reward members with cryptocurrency, a new type of digital currency with a value which constantly adjusts based on speculative investor behaviour and the market forces of supply and demand. Secondly, an enterprise blockchain platform can be integrated with a loyalty management system to facilitate secure, real-time, auto-reconciled transactions, generating business efficiencies and an improved member experience. Blockchain Loyalty 2nd Edition provides deep insight into how blockchain and cryptocurrencies are disrupting loyalty and reinventing marketing around the world, and PHILIP SHELPER has over 13 years' experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running Australia's leading loyalty management consultancy, Loyalty \u0026amp; Reward Co. Phil is an Advisory Board member of the Australian Loyalty Association. He also manages www.blockchainloyalty.io, a global blockchain loyalty resource centre.\u003cbr\u003e\u003cbr\u003e Philip Shelper\u003cbr\u003e Loyalty \u0026amp; Reward Co\u003cbr\u003e 04\/02\/2019\u003cbr\u003e 188\u003cbr\u003eBinding Paperback\u003cbr\u003e 0.57lbs\u003cbr\u003e 9.00h x 6.00w x 0.40d\u003cbr\u003e 9780648353539\u003cbr\u003e\u003cbr\u003eThis title is not returnable\u003c\/p\u003e\n        \u003cul\u003e\u003cli\u003e\u003c\/ul\u003e\n        ","brand":"Miakarts Books","offers":[{"title":"Default Title","offer_id":49680298377456,"sku":"NEW0648353532","price":15.79,"currency_code":"USD","in_stock":false}],"url":"https:\/\/ethereallybeautiful.com\/products\/blockchain-loyalty-disrupting-loyalty-and-reinventing-marke","provider":"Ethereally Beautiful","version":"1.0","type":"link"}